Drawing from the rich history of the Cherokee Wine Association, which was purchased by Robert Mondavi in 1979, this redesign draws conceptual inspiration from the details of the US Prohibition.
The prescription stub, which protrudes from the bottle, works to attract the customers eye while providing a history of the Woodbridge vineyard, UPC code, and government warning. This stub is perforated, just as it would have been on an authentic prescription certificate, allowing the customer to detach the stub for future reference.
Chardonnay Copy: Woodbridge Wine exists today due to the resolve of the American farmer. During the U.S. Prohibition of 1920, the only legal way of purchasing alcohol was by medical
prescription. This in turn lead to the creation of the Cherokee Wine Association, a co-op of California farmers who banded together to distribute their grapes nation wide.
In 1979, Robert Mondavi purchased the Cherokee Wine Association, renaming it Woodbridge and ensuring its survival for years to come.
Today Woodbridge Chardonnay mixes those grapes with a fresh citrus, apple, tropical fruit, and hints of orange blossom and spice.
The prescription stub, which protrudes from the bottle, works to attract the customers eye while providing a history of the Woodbridge vineyard, UPC code, and government warning. This stub is perforated, just as it would have been on an authentic prescription certificate, allowing the customer to detach the stub for future reference.
Chardonnay Copy: Woodbridge Wine exists today due to the resolve of the American farmer. During the U.S. Prohibition of 1920, the only legal way of purchasing alcohol was by medical
prescription. This in turn lead to the creation of the Cherokee Wine Association, a co-op of California farmers who banded together to distribute their grapes nation wide.
In 1979, Robert Mondavi purchased the Cherokee Wine Association, renaming it Woodbridge and ensuring its survival for years to come.
Today Woodbridge Chardonnay mixes those grapes with a fresh citrus, apple, tropical fruit, and hints of orange blossom and spice.
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